PRODUCT SAMPLING

The power of ONE ON ONE human engagement

In-aisle Influencer

Brand Influencers break the shopping habits of consumers and gives your products a voice. Too often, shoppers buy on instinct while in a rush. They grab what they know from familiar locations. As a result, they are blind to new offerings and lack an understanding of product development.

If only you could give the product a voice to engage with shoppers and communicate key points and how the product can simplify your life or make an experience more enjoyable.

If the messaging is correct, you can create brand activism with consumers sharing your products and values within their community.

Ride share sampling

We work with Uber and Ola - targeting top tier Platinum, Gold and Silver drivers with a close to 5-star rating. Blobfish gives your brand exclusive access to the inside of our partner’s vehicles - as well as significant dwell time with your product, with the average trip time being 23 minutes. 

Audience Breakdown: 

  • 10,000+ registered drivers in New Zealand 

  • 1 million+ Rideshare riders (Across Zoomy and Uber) 

  • 50% male / 50% female split 

  • Core demographic of 18 - 49 years olds 

Media Opportunities: 

  • Sampling 

  • Branded Headrests / Rear Window Decals 

  • Wrapped / Branded Vehicles 

food delivery sampling

We work alongside UberEats and Menulog as well as a selection of our own restaurants, cafes and pub partners. Enabling us to cater to any campaign that aligns with our client’s strategy. 

Audience Breakdown: 

  • We access 25,000 Food Deliveries each week (with 1 million Kiwis ordering food via these apps each week) 

  • 50% male / 50% female split 

  • Core demographic of 18 - 49 years olds 

Media Opportunities: 

  • Targeted Sampling (frozen, chilled or ambient) 

  • Branded Delivery Bags (paper or keep bags)